Beth (Paul) Pickard Headshot.jpg

About BMP

BMP are my initials and my philosophy

Since 2000, I’ve been providing insights into partnerships and strategic services to employers and clients from Boston to San Francisco, and from the Midwest to Miami.  From Fortune 50 clients to a Tier 1 college athletics program, and from a global agency to a start-up tech firm, my experience is unrivaled, with perspectives from all sides of the partnerships equation. 

Beth M Pickard started this company to focus on Building Better Marketing & Multimedia Platforms and Partnerships.  See what I did there with the letters?  

My focus is always on building a measurable, efficient and results-driven relationship.  Move away from a "pay to play" and transactional relationship, and start to think about how strategic partners can leverage each others resources to grow better and bigger together.


Get in touch to learn more about my vision and consulting approach.

 

Professional Background

BMP Consulting Solutions

Since 2020

  • Conference Hosting

  • Non-Profit Start-Up & Management

  • Partnerships Management

  • Sponsorship Development

  • Sponsorship Valuation

  • Sponsorship Sales

  • NIL Strategy

  • Marketing Strategy

  • Marketing Channel Integration

  • Media Buying

University of Michigan Athletic Department

2015 - 2020

  • Multimedia Rights Management

  • Multimedia Rights Negotiation

  • Marketing Strategy

  • Partnership Strategy

  • NIL Strategy

  • Endorsements

  • Marketing Channel Integration

  • Campaign Planning & Budgeting

  • Media Planning & Buying

  • Marketing Analysis & ROI

  • Partnership Consulting

  • Sponsorship Business Development

  • Sponsorship Negotiation

  • Sponsorship Execution & Fulfillment

  • Content Creation

  • Co-Marketing

  • Production Management

  • Contract Negotiation

  • Team Leadership & Management

Momentum Worldwide (a McCann Worldgroup Company)

2011 - 2015

  • Marketing Strategy

  • Sponsorship Consulting

  • Business Development

  • Partnership Strategy

  • Marketing Channel Integration

  • Campaign Planning & Budgeting

  • Sponsorships Analysis & ROI

  • Sponsorship Negotiation

  • Sponsorship Planning, Execution & Fulfillment

  • Content Creation

  • Co-Marketing

  • Production Management

  • Contract Negotiation

  • Team Leadership & Management

Chicago Match Race Center

2010

  • Business Development

  • Revenue Generation

  • Sponsorship Development & Sales

  • Hospitality Development & Sales

  • League Negotiation (WMRT)

  • Strategic Planning

  • Marketing Planning, Buying & Implementation

  • Programming and Content Creation

  • Staffing and Operational Development

  • Team Leadership & Development

  • Communications & Media Planning

  • Video Production, Web Features

  • Branding Development

  • Marketing Materials Development

Outback Champions Series
InsideOut Sports & Entertainment

2007 - 2010

  • Marketing Strategy

  • Marketing Plan Development

  • PR & Communications Management

  • Global Marketing

  • Partnership Strategy

  • Professional Athlete PR

  • Marketing Channel Integration

  • Campaign Planning & Budgeting

  • Media Planning & Buying

  • Marketing Analysis & ROI

  • Partnership Consulting

  • Sponsorship Execution & Fulfillment

  • Website Management

  • Content Creation

  • Co-Marketing

  • Production Management

  • Television Media Management

  • Media Trafficking

  • Team Leadership & Management

  • Revenue Generation

  • Strategic Planning

  • Branding Development

  • Marketing Materials Development

  • Sponsor Valuation Modeling

  • Sponsorships Analysis & ROI

AmbironTrustwave

2004 - 2007

  • Marketing Management

  • Co-Marketing

  • Event Management

  • Sponsorship Negotiation

  • Sponsorship Purchasing

  • Sponsorship Strategy 

  • Sponsorship Fulfillment

  • Speaker Development

Digitas

1998-2002

  • Financial Analysis

  • Process Audit

  • Process Planning

  • P&L Reporting

  • Financial Planning

 

Academic Background

Masters of Business Administration (MBA)

Ross School of Business
University of Michigan

Bachelors of Business Administration (BBA)

Foster School of Business
University of Washington

Certificate

Sports Management Institute
Chapel Hill, NC & Athens, GA