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About BMP
BMP are my initials and my philosophy
Since 2000, I’ve been providing insights into partnerships and strategic services to employers and clients from Boston to San Francisco, and from the Midwest to Miami. From Fortune 50 clients to a Tier 1 college athletics program, and from a global agency to a start-up tech firm, my experience is unrivaled, with perspectives from all sides of the partnerships equation.
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Beth M Pickard started this company to focus on Building Better Marketing & Multimedia Platforms and Partnerships. See what I did there with the letters?
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My focus is always on building a measurable, efficient and results-driven relationship. Move away from a "pay to play" and transactional relationship, and start to think about how strategic partners can leverage each others resources to grow better and bigger together.
Get in touch to learn more about my vision and consulting approach.
Professional Background
BMP Consulting Solutions
Since 2020
Conference Hosting
Non-Profit Start-Up & Management
Partnerships Management
Sponsorship Development
Sponsorship Valuation
Sponsorship Sales
NIL Strategy
Marketing Strategy
Marketing Channel Integration
Media Buying
University of Michigan Athletic Department
2015 - 2020
Multimedia Rights Management
Multimedia Rights Negotiation
Marketing Strategy
Partnership Strategy
NIL Strategy
Endorsements
Marketing Channel Integration
Campaign Planning & Budgeting
Media Planning & Buying
Marketing Analysis & ROI
Partnership Consulting
Sponsorship Business Development
Sponsorship Negotiation
Sponsorship Execution & Fulfillment
Content Creation
Co-Marketing
Production Management
Contract Negotiation
Team Leadership & Management
Momentum Worldwide (a McCann Worldgroup Company)
2011 - 2015
Marketing Strategy
Sponsorship Consulting
Business Development
Partnership Strategy
Marketing Channel Integration
Campaign Planning & Budgeting
Sponsorships Analysis & ROI
Sponsorship Negotiation
Sponsorship Planning, Execution & Fulfillment
Content Creation
Co-Marketing
Production Management
Contract Negotiation
Team Leadership & Management
Chicago Match Race Center
2010
Business Development
Revenue Generation
Sponsorship Development & Sales
Hospitality Development & Sales
League Negotiation (WMRT)
Strategic Planning
Marketing Planning, Buying & Implementation
Programming and Content Creation
Staffing and Operational Development
Team Leadership & Development
Communications & Media Planning
Video Production, Web Features
Branding Development
Marketing Materials Development
Outback Champions Series
InsideOut Sports & Entertainment
2007 - 2010
Marketing Strategy
Marketing Plan Development
PR & Communications Management
Global Marketing
Partnership Strategy
Professional Athlete PR
Marketing Channel Integration
Campaign Planning & Budgeting
Media Planning & Buying
Marketing Analysis & ROI
Partnership Consulting
Sponsorship Execution & Fulfillment
Website Management
Content Creation
Co-Marketing
Production Management
Television Media Management
Media Trafficking
Team Leadership & Management
Revenue Generation
Strategic Planning
Branding Development
Marketing Materials Development
Sponsor Valuation Modeling
Sponsorships Analysis & ROI
AmbironTrustwave
2004 - 2007
Marketing Management
Co-Marketing
Event Management
Sponsorship Negotiation
Sponsorship Purchasing
Sponsorship Strategy
Sponsorship Fulfillment
Speaker Development
Digitas
1998-2002
Financial Analysis
Process Audit
Process Planning
P&L Reporting
Financial Planning
Academic Background
Masters of Business Administration (MBA)
Ross School of Business
University of Michigan
Bachelors of Business Administration (BBA)
Foster School of Business
University of Washington
Certificate