Industry Experience

Successful Collaborations & Extensive Experience With Clients & Partnerships From Various Industries

• Higher Education

  • Managing Agent of University Partnerships Community of Practice (www.UniversityPartnershipsCoP.org),

  • UPCoP Conference (Host, Organizer & Founding Member)

  • Treasury Institute for Higher Education (Whitepaper)

• College Athletics

  • Michigan Athletics (Partnerships & Marketing)

  • Sports Management Institute (Leadership)

  • B1G Conference (Contract Review, Social Media & Branding Consulting)

• Professional Sports & Leagues

  • NBA (Digital Website Client, Sponsorship Investment Analysis)

  • WUSA (Sponsorship Measurement & Reporting - NY Power)

  • Outback Champions Series (Marketing, TV, Media & PR Management)

  • World Match Race Tour (Destination Negotiation)

• Media

  • Big Ten Network​ (​​Social Media Rights Collaboration, Event & Experiential Collaboration & Planning)

  • Players Tribune (Event Collaboration, Production Partner)

  • Sam Webb & The Michigan Insider (Sponsorships)​

• Agencies

  • Digitas (Employee, Client Management, Financial Management)

  • Momentum (Employee, Client Management, Sponsorship Consulting)

• Insurance Industry

  • Allstate (Award-winning Experiential Program)

  • State Farm (Sponsorship Review & Approvals)

• Banking & Financial Services

  • Bank of America (Sponsorship Strategy, Planning and Execution)

  • UMCU (Sponsorship Strategy, Planning & Execution)

  • Bank of Ann Arbor (Sponsorship Review and Approvals)

  • Charles Schwab (Agency Financial Management)

• Automotive Industry

  • General Motors (Agency Financial Management, Event Process Development for Pontiac-GMC Motorsports)

  • Toyota (Sponsorship Strategy, Development & Implementation)

  • Nissan (Sponsorship Review & Approval, Acquisition Strategy)

  • Mercedes-Benz (Sponsorship Fulfillment)

  • BMW (Sponsorship Fulfillment)

• Airlines Industry

  • Delta (Agency Financial Management, Sponsorship Development)

  • United (Pitch Development, MileagePlus Experiences Consulting)

• Food / Grocery / Restaurant Industry

  • Meijer (Sponsorship Strategy, Development & Fulfillment)

  • Kellogg's (Target Market Testing Strategy, Sponsorship Review & Approval)

  • Omaha Steaks (Sponsorship Strategy & Consulting)

  • United Dairy Industry of Michigan (Sponsorship Review, & Approval, Kids Club Earned Media)

  • Darden Restaurants (Procurement and Pricing)

  • Outback Steakhouse (Sponsorship Strategy, Development & Fulfillment)

• Healthcare

  • Rewind (Partnership Management, Event Management, Media Buying)

  • Michigan Medicine (Partnership Strategy, Development & Execution)

  • Cancer Treatment Centers of America (Sponsorship Strategy, Development & Execution)

• Retail / Apparel

  • Adidas (Partnership Strategy, Content Strategy, Contract Negotiation)

  • Nike / Jordan (Contract Research & Negotiation, Partnership Launch, Partnership Strategy, Co-Marketing, Supply Chain and Merchandise Marketing)

  • M-Den (Partnership Strategy, Merchandise Co-Marketing)

• Performance Nutrition

  • Gatorade (Sponsorship Strategy, Contract Negotiation, Content Co-Creation)

  • Kellogg's (Product Testing)

• Government & Military

  • US Army - (Sponsorship Consulting, Experiential Marketing, Recruitment Marketing [AMEDD, 09L], Contract Negotiation, Campaign Management)

• Tech & Start-Ups

  • Rewind (Partnership Development, Event Management, Media Buying)

  • IBM (Agency Financial Management, Vendor / Partner AI Onboarding)

  • AmbironTrustwave (Employee, Event Marketing Department Development, Sponsorship Strategy, Speaking & Webinar Development)

  • Facebook (FB Messenger Opportunity Pitch Development, Workshop for Higher Education Communities)

• NGOs

  • USA Track & Field (Brand Strategy and Roll-Out, Merchandise Marketing Strategy)

• Hospitality & Service Industries

  • Tailgate Guys (Contract Negotiation, Advisory Board, Partner Marketing Integration)

  • Taj Boston (Event Management, Sponsorship Fulfillment)​

  • The Fairmont Dallas (Event Management, Sponsorship Fulfillment)

  • The Ritz-Carlton - Grand Cayman (Event Management, Sponsorship Fulfillment)

  • The Ballantyne - Charlotte (Event Management, Sponsorship Strategy & Fulfillment)

• Non-Profits

  • Food Gatherers​ (Cause Marketing Collaboration)

  • American Cancer Society (Cause Marketing Collaboration)

  • RISE  (Partner Launch, Cause Marketing Collaboration)

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& More

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Find out more about how to optimize marketing and multimedia partnerships and platforms in these sectors and more.​