Industry Experience
Successful Collaborations & Extensive Experience With Clients & Partnerships From Various Industries
Higher Education
Managing Agent of University Partnerships Community of Practice (www.UniversityPartnershipsCoP.org),
UPCoP Conference (Host, Organizer & Founding Member)
Treasury Institute for Higher Education (Whitepaper)
College Athletics
Michigan Athletics (Partnerships & Marketing)
Sports Management Institute (Leadership)
B1G Conference (Contract Review, Social Media & Branding Consulting)
Professional Sports & Leagues
NBA (Digital Website Client, Sponsorship Investment Analysis)
WUSA (Sponsorship Measurement & Reporting - NY Power)
Outback Champions Series (Marketing, TV, Media & PR Management)
World Match Race Tour (Destination Negotiation)
Media
Big Ten Network​ (​​Social Media Rights Collaboration, Event & Experiential Collaboration & Planning)
Players Tribune (Event Collaboration, Production Partner)
Sam Webb & The Michigan Insider (Sponsorships)​
Agencies
Digitas (Employee, Client Management, Financial Management)
Momentum (Employee, Client Management, Sponsorship Consulting)
Insurance Industry
Allstate (Award-winning Experiential Program)
State Farm (Sponsorship Review & Approvals)
Banking & Financial Services
Bank of America (Sponsorship Strategy, Planning and Execution)
UMCU (Sponsorship Strategy, Planning & Execution)
Bank of Ann Arbor (Sponsorship Review and Approvals)
Charles Schwab (Agency Financial Management)
Automotive Industry
General Motors (Agency Financial Management, Event Process Development for Pontiac-GMC Motorsports)
Toyota (Sponsorship Strategy, Development & Implementation)
Nissan (Sponsorship Review & Approval, Acquisition Strategy)
Mercedes-Benz (Sponsorship Fulfillment)
BMW (Sponsorship Fulfillment)
Airlines Industry
Delta (Agency Financial Management, Sponsorship Development)
United (Pitch Development, MileagePlus Experiences Consulting)
Food / Grocery / Restaurant Industry
Meijer (Sponsorship Strategy, Development & Fulfillment)
Kellogg's (Target Market Testing Strategy, Sponsorship Review & Approval)
Omaha Steaks (Sponsorship Strategy & Consulting)
United Dairy Industry of Michigan (Sponsorship Review, & Approval, Kids Club Earned Media)
Darden Restaurants (Procurement and Pricing)
Outback Steakhouse (Sponsorship Strategy, Development & Fulfillment)
Healthcare
Rewind (Partnership Management, Event Management, Media Buying)
Michigan Medicine (Partnership Strategy, Development & Execution)
Cancer Treatment Centers of America (Sponsorship Strategy, Development & Execution)
Retail / Apparel
Adidas (Partnership Strategy, Content Strategy, Contract Negotiation)
Nike / Jordan (Contract Research & Negotiation, Partnership Launch, Partnership Strategy, Co-Marketing, Supply Chain and Merchandise Marketing)
M-Den (Partnership Strategy, Merchandise Co-Marketing)
Performance Nutrition
Gatorade (Sponsorship Strategy, Contract Negotiation, Content Co-Creation)
Kellogg's (Product Testing)
Government & Military
US Army - (Sponsorship Consulting, Experiential Marketing, Recruitment Marketing [AMEDD, 09L], Contract Negotiation, Campaign Management)
Tech & Start-Ups
Rewind (Partnership Development, Event Management, Media Buying)
IBM (Agency Financial Management, Vendor / Partner AI Onboarding)
AmbironTrustwave (Employee, Event Marketing Department Development, Sponsorship Strategy, Speaking & Webinar Development)
Facebook (FB Messenger Opportunity Pitch Development, Workshop for Higher Education Communities)
NGOs
USA Track & Field (Brand Strategy and Roll-Out, Merchandise Marketing Strategy)
Hospitality & Service Industries
Tailgate Guys (Contract Negotiation, Advisory Board, Partner Marketing Integration)
Taj Boston (Event Management, Sponsorship Fulfillment)​
The Fairmont Dallas (Event Management, Sponsorship Fulfillment)
The Ritz-Carlton - Grand Cayman (Event Management, Sponsorship Fulfillment)
The Ballantyne - Charlotte (Event Management, Sponsorship Strategy & Fulfillment)
Non-Profits
Food Gatherers​ (Cause Marketing Collaboration)
American Cancer Society (Cause Marketing Collaboration)
RISE (Partner Launch, Cause Marketing Collaboration)
​
& More
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Find out more about how to optimize marketing and multimedia partnerships and platforms in these sectors and more.​