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"I've been fortunate to work with some great leaders across the country since founding Tailgate Guys in 2009. Beth is at the top of that list. She regularly went above and beyond the call of duty and always looked out for not only Michigan Athletics' best interest, but our partnership's best interest as well. I look forward to finding more ways to work together with Beth in the future."

Parker Duffey,

Founder & Chairman, Tailgate Guys

Founder & Owner, One Eleven Investments

Industry Experience

Successful Collaborations & Extensive Experience With Clients & Partnerships From Various Industries

  • Higher Education

    • University of Utah

    • Carnegie Mellon University

    • Managing Agent of University Partnerships Community of Practice (www.UniversityPartnershipsCoP.org),

    • UPCoP Conference (Host, Organizer & Founding Member)

    • Treasury Institute for Higher Education (Whitepaper)

  • College Athletics

    • NIL Sales, Advisory and Consulting

    • Michigan Athletics (Partnerships & Marketing)

    • Sports Management Institute (Leadership)

    • B1G Conference (Contract Review, Social Media & Branding Consulting)

  • Professional Sports & Leagues

    • NBA (Digital Website Client, Sponsorship Investment Analysis)

    • WUSA (Sponsorship Measurement & Reporting - NY Power)

    • Outback Champions Series (Marketing, TV, Media & PR Management)

    • World Match Race Tour (Destination Negotiation)

  • Media

    • Big Ten Network​ (​​Social Media Rights Collaboration, Event & Experiential Collaboration & Planning)

    • Players Tribune (Event Collaboration, Production Partner)

    • Sam Webb & The Michigan Insider (Sponsorships)​

  • Agencies

    • Digitas (Employee, Client Management, Financial Management)

    • Momentum (Employee, Client Management, Sponsorship Consulting)

  • Insurance Industry

    • Allstate (Award-winning Experiential Program)

    • State Farm (Sponsorship Review & Approvals)

  • Banking & Financial Services

    • Bank of America (Sponsorship Strategy, Planning and Execution)

    • UMCU (Sponsorship Strategy, Planning & Execution)

    • Bank of Ann Arbor (Sponsorship Review and Approvals)

    • Charles Schwab (Agency Financial Management)

  • Automotive Industry

    • Golden Limousine International (Marketing Strategy Consulting, Marketing Operations & Budgeting)

    • General Motors (Agency Financial Management, Event Process Development for Pontiac-GMC Motorsports)

    • Toyota (Sponsorship Strategy, Development & Implementation)

    • Nissan (Sponsorship Review & Approval, Acquisition Strategy)

    • Mercedes-Benz (Sponsorship Fulfillment)

    • BMW (Sponsorship Fulfillment)

  • Airlines Industry

    • Delta (Agency Financial Management, Sponsorship Development)

    • United (Pitch Development, MileagePlus Experiences Consulting)

  • Food / Grocery / Restaurant Industry

    • Meijer (Sponsorship Strategy, Development & Fulfillment)

    • Kellogg's (Target Market Testing Strategy, Sponsorship Review & Approval)

    • Omaha Steaks (Sponsorship Strategy & Consulting)

    • United Dairy Industry of Michigan (Sponsorship Review, & Approval, Kids Club Earned Media)

    • Darden Restaurants (Procurement and Pricing)

    • Outback Steakhouse (Sponsorship Strategy, Development & Fulfillment)

  • Healthcare

    • Rewind (Partnership Management, Event Management, Media Buying)

    • Michigan Medicine (Partnership Strategy, Development & Execution)

    • Cancer Treatment Centers of America (Sponsorship Strategy, Development & Execution)

  • Retail / Apparel

    • Adidas (Partnership Strategy, Content Strategy, Contract Negotiation)

    • Nike / Jordan (Contract Research & Negotiation, Partnership Launch, Partnership Strategy, Co-Marketing, Supply Chain and Merchandise Marketing)

    • M-Den (Partnership Strategy, Merchandise Co-Marketing)

  • Performance Nutrition

    • Gatorade (Sponsorship Strategy, Contract Negotiation, Content Co-Creation)

    • Kellogg's (Product Testing)

  • Government & Military

    • US Army - (Sponsorship Consulting, Experiential Marketing, Recruitment Marketing [AMEDD, 09L], Contract Negotiation, Campaign Management)

  • Tech & Start-Ups

    • Rewind (Partnership Development, Event Management, Media Buying)

    • IBM (Agency Financial Management, Vendor / Partner AI Onboarding)

    • AmbironTrustwave (Employee, Event Marketing Department Development, Sponsorship Strategy, Speaking & Webinar Development)

    • Facebook (FB Messenger Opportunity Pitch Development, Workshop for Higher Education Communities)

  • NGOs

    • USA Track & Field (Brand Strategy and Roll-Out, Merchandise Marketing Strategy)

  • Hospitality & Service Industries

    • Tailgate Guys (Contract Negotiation, Advisory Board, Partner Marketing Integration)

    • Taj Boston (Event Management, Sponsorship Fulfillment)​

    • The Fairmont Dallas (Event Management, Sponsorship Fulfillment)

    • The Ritz-Carlton - Grand Cayman (Event Management, Sponsorship Fulfillment)

    • The Ballantyne - Charlotte (Event Management, Sponsorship Strategy & Fulfillment)

  • Non-Profits

    • Food Gatherers​ (Cause Marketing Collaboration)

    • American Cancer Society (Cause Marketing Collaboration)

    • RISE  (Partner Launch, Cause Marketing Collaboration)

​

& More

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Find out more about how to optimize marketing and multimedia partnerships and platforms in these sectors and more.​

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